Independent software studio · founder-operated

Software for the work people keep patching with texts, spreadsheets, and reminders.

I build small, dependable systems for the moments when a business or community needs one less thing to chase.

The products

Two focused tools. Two very human problems.

01

For independent retail

HeyApprove

Your store already knows what is selling. HeyApprove turns that signal into a campaign you can review from your phone and send when it feels right.

It connects the point-of-sale and calendar to the marketing work that tends to get pushed to the end of the day.

Visit HeyApprove
HEYAPPROVEREADY TO REVIEW

Friday restock

Hand-poured amber candles are back

We just unpacked the small-batch candles and our top-selling ceramic planters. Stop by this weekend or reply to hold one at the counter.

For 680 past buyersFrom your store
Approve & sendEdit

A campaign arrives with the context to make a quick decision.

02

For schools, clubs, and community organizations

Cherub Reach

A direct line for the messages that cannot wait for someone to check a portal.

Send a clear broadcast, keep replies organized, and let families or members respond without sharing anyone’s personal number.

Visit Cherub Reach
CHERUB REACH4:12 PM

Facility broadcast · 412 recipients

Practice moved indoors. Pick-up is at 5:30 PM via the South Entrance.

Delivered in 2m 10s

Sarah Miller

Is South door 3 unlocked, or should we use the main office?

4:14 PM

Front desk reply

Door 3 is unlocked. Coach Martinez is there.

Private staff inbox · 4:15 PM

The message gets through. The reply has somewhere to go.

Why Cherub Solutions exists

Small software can carry a lot of responsibility.

I’m Bryan Anaya, the founder and principal engineer behind Cherub Solutions. I build and maintain these products myself, which keeps the feedback loop short and the promises honest.

That means you do not get a handoff to a sales team after launch. You get the person who made the decision, understands the tradeoffs, and can keep improving the thing with you.

Bryan AnayaFounder & principal engineer